Words and photos by Gianna Messia, who studied abroad with ASA in Florence during Fall semester of 2024.
It's the most wonderful time… for Christmas markets! What better way to think of Europe than during Christmas time, with endless rows of booths and mulled wine stands. There is warmth in knowing that these are centuries-old holiday traditions. And the best part is… they're free! It's a free attraction to enter, whether you're interested in walking around with a loved one or want to grab a light dinner and snacks with friends. I had the privilege of living right next to one of the most popular Christmas markets in Florence. This particular market was located in the Santa Croce square. Not only did this call for late-night trips to the pretzel stand, but it was also a great opportunity to buy memorable holiday gifts for my loved ones at home.
I studied abroad last fall of 2024, where I stayed long enough in Europe to experience the magic of Christmas markets. I was lucky to visit over seven markets and explore each one for what they had to offer. Every country and city we traveled to had Christmas markets galore with different things to offer. Even within one city, each market has its own theme and atmosphere. Some were small, some were large, and others had one Christmas market, while the rest had multiple. All of them were different but equally amazing and unique! What I quickly learned was that the Christmas markets date back to the Late Middle Ages, with some of the earliest starting in Germany and Austria. They were first called “Winter Markets,” which offered villagers a chance to buy supplies and festive treats before the holidays and the coldest months of the year.
My personal favorite part about the Christmas markets is the handmade trinkets that vendors sell. Some are ornaments to put upon your Christmas tree, while others are engraved wallets and candles. Some new things my friends and I were able to try as Americans in Europe were mulled wine and Swedish candy! These delectable treats were ready to serve right as we walked up to the booth. Some of the best stands have rows and rows of traditional gingerbread and chocolate-dipped treats. Snow actually started falling while I sipped hot chocolate in the square. “THIS is the movie moment,” I thought to myself. It didn't even feel real.
There are some tips and tricks that you should remember! What is good to know before visiting these markets is that most of the stands prefer cash. Some are cash only, so it may be beneficial to grab some euros before going! Other stands with food have access to credit card readers and such, but it's always great to have cash for smaller purchases anyway. Secondly, try to go later at night, around dusk! That’s when the holiday lights glow, and markets feel the most magical. It is important to dress warmly. You'll most likely be walking around aimlessly, admiring the markets. This can get cold, especially when it gets darker outside. Hats, scarves, mittens, and coats are always recommended! My biggest piece of advice: try a buttery pretzel the size of your head! I've never seen anything like it before!
European Christmas markets aren’t just places to shop—they’re stories, bringing together culture, food, and holiday spirit. It looks and feels like straight out of a fairytale. Say hello to the vendors and the people behind the stands. Each story is different, and each business you support can go a long way! There's something truly enchanting about the European Christmas markets. It is one of the best ways to get into the Christmas spirit while being away from home!
Thanks, Gianna!